First time? Grizzled fundraising vet? No matter where you are on your fundraising journey, we’re here to help guide you every step of the way! If you are planning on live streaming your event on Twitch, here’s a checklist! (Note: The checklist is more what you'd call 'guidelines' than actual rules.)

Pre-Event

  • Add the Tiltify Donation Extension to the Twitch channel

    • Free to download
    • Gives donors a one-click option to donate during the live stream
    • Make sure to connect your campaign to the extension before the live stream event
  • Set up a chatbot to populate a command prompt in the chat with the donation link

  • Social Promotion

    • Include a clickable donation link in all social promotion and press releases
    • Include a call to action “You can donate/contribute now”
    • Infographic recommended for launch post
    • Make sure to tag Tiltify for added exposure
  • Tiltify Overlay and Alerts

    • Tiltify has a custom overlay and alert suite available in the fundraiser dashboard

    • GIPHY Alerts, custom goal bars, color schemes, and fundraising tool alerts can be added to your campaign overlay
    • QR Code Feature
      • QR Code can be added to your Tiltify overlay, it is unique to the campaign it is created for
      • This creates an additional pathway for donors during the live stream event
  • Test Stream

    • Conduct a test stream to ensure overlay sizing is correct

Event Day

  • Build Call to Actions to donate to your stream programming

    • Recommended every 10-15 minutes
    • Remind viewers why they should donate
    • Use charity talking and use Impact points to show how every dollar matters
  • Begin the stream 30 minutes to an hour before appearing on camera

    • Alerts followers about upcoming live streams and allows more time for viewers to join the stream
  • Chat Moderation

    • Use trusted moderators during live stream event
    • Moderators can help identify large and smaller donors throughout the stream
  • Let viewers know where they can donate

    • “Link in chat”
    • “Link in the description”
    • QR Code
    • End Card
  • Donor Recognition

    • Thank donors on a regular basis during the stream
    • Make sure to recognize both large and small donors
  • Highlight donor pathways to support

    • Call to action should include the following:
      • “Link in the description”
      • “Link in the chat”

Post Event

  • Close out the stream reminding viewers they can still donate

    • The campaign can still take donations after the live stream event
    • The campaign will auto-retire after 60 days of inactivity
    • Post on social final fundraising numbers with the donation link in the messaging
    • Sample Call to action- “Thanks to you we raised $X!!! Thanks for watching and remember you can still support an amazing cause DONATE- (donation link)”


Additional resources
Tiltify Overlays - Quick Start
Does my fundraising campaign have an end date?
The Campaign Dashboard: an In-Depth Explanation

If you would like to actually check the checklist, you can print the attachment here!